If you want to be remarkable and not average, you’re in the right place.
If you want to live and work the way you want, you’re in the right place.
If you are asking yourself “What excites me every day?”, you’re in the right place.
If you rebel against what a typical life is suppose to be, you’re in the right place.
If you want to open yourself to a new life that you deserve, you’re also in the right place.
Sound like you?
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Who Am I?
I’m an iPhone app developer, entrepreneur and a blogger.
Last year I released my first iPhone app, Photo 365, and in the first month alone I got featured as App of the Week by Apple. I earned $30,000 in just 30 days. I finally started to take control of my life and it paid off.

My name is Benny Hsu, pronounced “shoe”. People always spell it wrong. I’m used to it. I’m 34 and live in Jacksonville, FL.
I’m tired of listening to people say “get a real job”. Just cause a job is 5 days a week, 8-10 hour days doesn’t mean it’s real job.
Isn’t life about being the person you want to be and living the life you want? So why does one’s job or career make us so miserable?
It’s about not living the “textbook” life we’re suppose to be living. Life isn’t linear either.
It’s about pursuing your passions and having financial freedom to be your own boss in life.
Creating a life where having a life is important. What’s the typical path for someone coming out of college? To work very hard for 40+ years, while saving up money so when they are 65+ years old they can finally retire.
Forget that!
I want to enjoy life when I’m still young. I don’t want to wait till I’m older to be able to enjoy it.
There’s still money that still needs to be made. I’m not looking for a job (which sounds terrible) or a career (which sounds so permanent), I’m looking for ways to generate revenue streams with projects I am excited to work on.
If you’re still with me, please feel free to follow along via RSS updates. You can also follow me on Twitter, Facebook, or contact me. I love to converse and meet like-minded people.
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What’s with the Blog Title?
The name of my blog comes from the classic movie “Shawshank Redemption”. If you have never seen it, stop reading right now and go rent it. If you’ve seen it more times than you can remember like myself, you will remember that famous line delivered by Andy Dufrene. No matter how horrible it was in Shawshank, Andy still had a vision and dream. Instead of feeling sorry for himself, he got busy and started digging.
To me it means taking control of our lives, instead of waiting for something to happen.
