How I’ve Profited $100K Online in Just 5 Months This Year



Not too long ago, I knew nothing about how to run a Facebook ad to sell a product. Okay maybe just tried it once. I ran an ad for an iPhone app I had to try and get more users. I wasn’t sure if it really helped. I probably was doing it all wrong. Still I tried.

One day in March I came across someone selling a course about how to make money selling your own t-shirts online. This seller was your typical internet marketer. He said how easy it was. He said he earned over $100k in a month. He made it seem like anyone could do it. He knew how to sell.

So my eyes got big and dreamt about the money I could earn if I sold my own designs. Selling t-shirts had been on my mind for many years. I just never thought I could make that much money from it.

I bought the course, which was really cheap. The course was just okay, but I knew nothing to start anyways. Soon I had my first t-shirt design uploaded and ready to sell. I created it myself with my basic Photoshop skills. I created an ad and started running a Facebook ad campaign. I learned to test it out with a $10 ad budget. If no one bought a shirt in the first $10, then stop the ad. It was a way to test out the design and buyers.

My first design got to $10 and no one bought. I stopped it.

Still I was interested in this. I liked the process. I joined a couple Facebook groups to talk and learn from other people. Some were just beginning, some were having success, while some were still struggling.

The next twenty designs and ad campaigns failed. I spent $10 each time to test it out, and despite thinking people would love the shirt, no one was buying.

The highest I got was 3 shirts. I thought I had an amazing design and targeted the right audience. I lost money on that campaign because each day I spent $10 and ran it for seven days hoping at least ten shirts were ordered. The reason I needed ten orders is because the website I was using to print and ship these shirts is They make it easy for anyone to sell shirts. Just upload a design, set your price, and if at least 10 shirts are ordered, then the shirts get printed and shipped. They handle that. They just send you money.

If it doesn’t reach at least 10, then no one will get charged and no shirts will be printed.

So no upfront costs and no need to keep any inventory.

I learned it wasn’t as easy as I thought. I couldn’t just make a shirt, and advertise it. Twenty-one failures proved that. I tried selling shirts to dog lovers, coffee lovers, hot sauce lovers, lawyers and more. It would have been easy to quit after so many failures. I wasn’t ready to quit yet.

Finally on the 22nd campaign I had a winning design. It was stupidly simple. It was just a cute message I found on Instagram and targeted towards pediatric nurses. It took less than five minutes to create it in Photoshop. Once I ran the ad, I had a sale before I spent $10.

After the campaign ended seven days later, 17 shirts were bought. I spent $81.72 on ads and earned $112.25 for a profit of $30.53.  It wasn’t a huge profit, but it was a successful campaign finally. It took a few more failures before I had another successful one when I sold 32 shirts.

Here is that shirt. As you can see I was targeting butchers, and giving them a funny shirt.

Feel Safe at Night
Seeing success made me even more obsessed about this. I stayed up late to research ideas and work on new campaigns. I learned through trial and error. I carried a Moleskin notebook around all day and wrote down t-shirt ideas. The first thing in the morning I would check how sales overnight were. The last thing I’d do before bed was preparing new designs to start selling in the morning.

After my first full month, I just about broke even. I cashed out $1,106.87 from Teesrping, but paid just about that much in Facebook advertising. Some people might be discouraged, but I was glad I broke even.

In the month of May, I kept working hard. I was flat out was obsessed with it. All my free time was spent on this. Because I was trying to find the right audience and sell them the right design, I had more failed campaigns than winning ones. But the winning campaigns were massive.

I had my tipping point

The month of May I was finally profitable! I finally was more consistent with my campaigns and selling designs that my customers wanted. All the struggling I had before was finally turning around. All the hard work I put in was now starting to show me massive results.

The month of May was my tipping point. Since then I’ve been profitable every month.

This year I’ve had my best year ever online. Better than any year I’ve had with iOS apps. How well has it done? Up till September 1st, I’ve been paid $152,996.34 by Teespring. That’s my share of the money earned from selling my designs.

However, I do have advertising costs. Without spending money on advertising, no one would know my shirts. I’ve spent $51,024.98 on Facebook ads alone. That isn’t a typo. It’s hard for me to believe because that’s a lot.

Minus my Facebook ad spend and that’s a profit of $101,971.36! First time I’ve ever hit six figures online in one year. Better than my apps believe it or not.

Life changing for me? You bet! That’s just in 5 months.

The numbers are staggering to me still. I’m amazed by the results I’ve gotten. I feel proud though because the amount I’ve earned is in direct relation to the amount of work I’ve put in.

Three years ago, if someone told me I would have earned this much from selling t-shirts I would have said it’s too good to be true.

I don’t want to make it seem like everyone is making this kind of money. There are lots still struggling. I don’t want to make it seem like it’s super easy. So that’s why I’m very thankful of the results I’ve gotten.

I’m not taking it easy. I still am putting in as much time into this business. In fact, I’ve stopped developing apps this year. Will I get back to it? I don’t know because right now this is going well for me and I really enjoy it.

I started off as a beginner with dreams to make money selling t-shirts. It wasn’t an easy road, but I’m glad I stuck with it.

And if you doubt my earnings for any reason, then feel free to click the back button now or close this site. I’m not here to lie. I have no interest in making up numbers. If you’ve read my blog long enough, or have met me, you know I’m not that type of guy.

I want to share what helped me go from being a beginning to seeing success and apply it to whatever it is you want to do.

I’m fortunate that I have found success doing this. I know people who are doing this full time. I know people who are doing this on the side and earning thousands a  month in profit. Then there are people making way more money than I am.

(Want to learn how to get started? My course is now ready. It’s called Tee Academy Elite. Click here to learn more.)

Took advantage of the resources available to me

I’ve always wanted to design t-shirts. When I went through idea after idea about what type of business I wanted to start many years ago so I could leave my job, a t-shirt business was one. I remember this was back in 2007 because I was living Taipei, and reading more about what I needed to print my own shirts. Maybe I could find a local printer, but I would need a minimum number of orders. I looked into buying my own printing press and doing it in my garage.

There were websites like where I could upload my designs, set my price, and earn however much I marked up my shirt. The profit margins seemed so low though. I also didn’t have an audience to sell my shirt and would just have to rely on buyers browsing the website. It was just one of many ideas that ran though my minds. It was an idea that wouldn’t die though.

When I started Get Busy Living, I wanted to make a shirt and sell it. I got introduced to a great shirt printing company from another blogger. I made the design myself in Photoshop and ordered 50 shirts. When I got them, it was a great feeling to hold these shirts in my hand. I began promoting it on the blog and got excited when people bought. I’ve sent shirts as far as to Singapore and Switzerland.

I stopped selling them because I went to Taipei with my wife and I couldn’t ship any shirts that were ordered. So I didn’t re-order and when I came back, I didn’t sell them again.

I just didn’t like having inventory.

Still the dream of selling my own t-shirt designs to people who wanted them was always on my mind.

And that’s why I love the internet. Because now a guy living in Florida, can profit $100K in only five months with just a computer. The same guy in Florida created an app for $1,900, hired a company in the Ukraine, and was featured as App of the Week.

You don’t have to sell t-shirts. Plenty of people making money because of the internet. They may be selling books, hand made crafts, a physical product, offering their services, doing consulting and the list goes on and on.

I didn’t use the excuse “I don’t know how to start”

This is one of the worst excuses. Starting is the easiest part I think, but so many people use this excuse.

I could have easily thought to myself “I don’t know how to start”. It can feel overwhelming knowing nothing, but wanting to know it all.

I get so many emails from people who say “I don’t know how to get started.” That’s a way to basically say, “I want to ______, but I’m too lazy and afraid to figure out how.”

I’ll tell you how I know they are lazy. There’s this website called GOOGLE. Very helpful to learn anything.

When I began, I never thought that. Instead, I thought “What do I need to figure out FIRST to get started.” Just like when I learned about outsourcing was a way to get my app made, I learned enough to get started.

I screwed up a lot

You would laugh if you saw some of the t-shirts I tried to sell. Even I’m ashamed. They weren’t failures. They were learning experiences.

I’ve had designs that I thought would be a winner, but turned out nobody wanted it. That’s hard to take, but I just have to move on from it.

I wouldn’t have had the success if I didn’t screw up. Mistakes taught me something every time.

I didn’t aim for perfection

When I began, I didn’t try to be perfect. My first campaign was a dud. So were the next twenty campaigns.

Too many people want everything to go perfectly. They want the very first business they start to be a huge success. They want the first book their write to be a best seller. That’s aiming for perfection.

Trying to be perfect will kill many dreams before they even begin.

$101,971.36 is amazing, but it didn’t come because everything has gone perfectly.

I became obsessed with this 

I think about t-shirts from the time I wake up till I go to bed.

I completely stopped making new iPhone games because every time I got on my computer, I was doing something related to selling shirts. Things like researching ideas, reading conversations in Facebook groups to learn, asking questions, designing shirts, setting up Facebook ads, monitoring currents ads, tweaking ads, and the list goes on.

I even began dreaming about it.

I didn’t just put a little bit of time into this. I would stay up late after my wife went to bed. I’d wake up early and start doing work. During the day, my mind was always thinking of new shirt ideas.

Anything that I’ve done since 2011, I would say I’ve been obsessed with it. Finishing my first half marathon, starting and growing this blog, developing my first iPhone app, starting a podcast, and last year re-skinning games to earn money after I quit my full time job.

For that time, that’s all I focus on. Once it’s up and running, then I’m able to pull back and bit and start on something new or move onto something else. There is no way I could go all in on doing all those things at the same time. I’d be spreading myself too thin.

I believe whatever you want to achieve, you have to be obsessed with it. I didn’t just kinda start a blog. I immersed myself in blogging. I didn’t just kinda do an app. I learned as much as I could. I didn’t just kinda reskin iPhone games last year. I spent the majority of my free time on it.

So whatever you choose to do, go all in one it if you truly want to see results. Don’t just go halfway. The work you put in will determine the results you get out of it. If you just kinda sorta do it, you’ll just kinda sorta get results.

I didn’t give up

Twenty-one failures. That’s how many tries it took before I earned a profit. After that I still failed.

I did go through a dry spell. Just seemed like nothing was working. I was spending money on Facebook ads without seeing anything in return.

I was frustrated by my lack of results and reading that others were having success. The old me would have given up already doubtful I could do this.

I’m glad I didn’t quit. If I would have quit, I wouldn’t have figured out a great design with targeting for the right audience, and sold $12,559 worth of shirts in one week in May. That week of selling was the same excitement as I had when Photo 365 was App of the Week.

It’s easy to give up when things aren’t going right, but sometimes if you push through, then you’ll see your greatest success on the other side. What if you gave up right before that huge success? What if you were one step away? That would be a horrible feeling.

I found support

Being in a couple Facebook groups has really helped me learn. While I had the basic course to get me started, it was far from comprehensive. I learned everything on my own and from asking questions.

It’s nice to have a place to get support and to learn from others.

No matter what you want to achieve, don’t try and do it alone. Find support. It makes it easier.

I tried!

This might be the most important. I gave it a shot.

When the opportunity presented itself, I had a decision to make. Try it out or wait for the right time? I decided to try it. Who knew how I would do. I wouldn’t know unless I gave it a real chance. I’m glad I did.

By at least trying, I would know if I liked this or not. Once I began, I found that I really liked this. If I didn’t like it, then I’d move on. At least I wouldn’t keep thinking if I wanted to try it.

So many people are afraid to try because they’re afraid to fail. The biggest failure is to not even try at all.

If you aren’t good with Photoshop or anyone similar program, you can outsource the design. Go to for an inexpensive way to get started.

Then be sure to roll up your sleeves and immerse yourself into the world of Facebook marketing and understanding what customers want.

Finally, If you want to sell your own shirt, you don’t need to spend money on advertising to sell t-shirts.

If you have an organization you’re trying to raise money for, Teespring is a perfect place to sell shirts. If you’re trying to raise money for something you want to do, you can sell a shirt. Just create a free account at, upload your design, choose the styles you want to offer, set your price, set your goal, set how many days the campaign will last, and when you’re done share that link on social media!

If you have a brand online and passionate social media following, then you can design and sell a shirt. Just advertise it to them. No need to pay for advertising.

Head over to and sign up for a free account to get started.

Then you go take a look at what types of shirts are selling well

I hoped I showed you what’s possible

There aren’t many limits to what’s possible with the resources we have today. The only limits are the ones that we out on ourselves that prevent us from even trying.

Don’t make excuses that are stopping you from trying! You don’t need to get into the t-shirt business. There are so many ways to make money and actually enjoy doing it.

I’m thankful that this has created a life of freedom for myself. It’s what I’ve always wanted and now that I have it, I certainly want to keep it this way.



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  • So where are all the T-shirts you designed? This post shows only one. I’d like to see more!

    • Lorraine Marie Reguly Great question! Actually in this business secrecy is important because copycats are a problem. If people see a hot selling shirt, they’ll go and copy it. I’ve had it happen to me with original ideas I’ve come up with. So I do my best to keep my shirts only shown to my target audience and not to other Teespring sellers. It’s not always possible, but I do my best to minimize it.

      I was comfortable showing that one because it was a long time ago and I don’t plan on selling that shirt again.

      But you can go here to see what shirts are doing well that are being featured by Teespring. Not mine. Just others. 🙂

      • Well, I have to say that I loved the butcher tee. 😉 Clever!

        • Thanks! I thought it was clever too and the butchers that bought it loved it based on the comments and the sales.

  • WOW! So excited for you, awesome job on this, and really admire the tenacity to push through the 21 failed campaigns. Would definitely love to hear more about this. I just finished my first Teespring campaign, and while it “shipped,” it definitely didn’t go viral or become a huge money maker.

    Still, lots of potential there. Eager to explore more 🙂

    • Thanks @nickloper:disqus! You first campaign did much better than my first twenty-one campaigns. So you’re off to a better start! 🙂

  • Really interesting read, thanks for sharing Benny. (new reader btw). How do you go with regard to copyright – for example, could you use a full or part quote from say Mark Twain in your t-shirt designs?

    • Thanks for coming over and reading my story @explorelist:disqus! Great question. I couldn’t go and put the logo of an NFL team on my shirt and sell it. I can’t put trademarked words or logos on my shirt. I know people who’ve sold shirts that say Harley on it, and the campaign gets suspended. It’s bad cause you lose the ad spend and get nothing out of the sale.

      I think quotes might be okay. I did one shirt with a Shakespeare quote, sold about 15, and it wasn’t flagged for copyright. But you’d have to double check w/ quotes to be sure.

      • Thanks for replying Benny, I will check that out. Your post got me thinking about using my ‘slowly growing’ YouTube audience, and a particular quote I use a lot, and creating t-shirt(s) to sell to this audience when I have built it up.

      • I think a safe bet would be to make sure the quote was in public domain. Shakespeare is old enough to be. Mark Twain is probably not.

  • Dan Gheesling

    Congrats on your 2nd success Benny! Always great to see you are doing well, anyone can hit once, but hitting twice shows you really have what it takes!

    • @dangheesling:disqus Thank so much! I appreciate that. Just hope others who read it start believing in themselves first because I knew once I did that, things started to change.

  • Boom, nice work buddy.

  • Nice work! Thanks for laying out this case study, it’s great to look under the hood at what worked – and more importantly, at what didn’t work, and why.

    Failure FTW!

    • @caelanmac:disqus Thank you for reading and leaving a comment!

  • GREAT Job Benny! Super proud of you brother! As always…showing that the entrepreneurial flame is burning bright!

    • @RalphQuintero:disqus Thank you! I wouldn’t be here if I didn’t meet great people like you in this new chapter in my life. Hope you’re doing well!

  • Bryan Clarke

    Thats amazing, can’t say I was expecting anything like that in profit by selling t-shirts and in only 5 months. I’d love to try something like this at some point, but like you said I need to get more obsessed with my other focus and see where that goes first. Since there is some really good outsourcers that do FB ads, would it not be a better idea to use these as they will have years of experience behind them and it will also save you time?

    I came to hear about the profit, but left with the more important lesson of focus and obsession. Always wondered how you managed be successful in many areas, looks like its focusing on one at a time.

    • @bryan_clarke:disqus When I started I wanted to make money, but had no idea about the amount of money that I would actually make. Plus there are sellers making way more than me.

      As for outsourcing FB ads, I feel like that’s one of the most important areas. I’d rather be in control of that area. Throughout the day I need to adjust the budget up and down, look at analytics and more. Yes I could outsource a VA to create the ads, but the targeting should be done by myself.

      I do save time now by outsourcing my design. I did all my own for the first four months, but it took up time.

      I’m glad you took away the importance of focus. It is so important. If I had continued to reskin apps and start selling shirts, no way would I have had this much success. Last year I quit my job and went all in online. So my main focus was reskinning apps. I didn’t start a podcast, though I had been wanting to. I didn’t blog much. Not because I didn’t want to, but I needed to spend that time I would use for a blog post on my apps. by the end of the year, it paid off.

      Thanks for your comment!

  • Chaki Kobayashi

    That’s awesome Benny! Congrats!

    • @chakikobayashi:disqus Thank you!

  • Congrats Benny. Had wondered what you were up to recently. This is inspiring. Best of luck as you continue to grow your business. 🙂

    • hey @Steve_Rice:disqus! Yeah I wasn’t abandoning this blog. I did want to sit down and work on blog posts, but every time I’d sit down, I’d be thinking about the tshirt business. Hope you’re doing well!

      • Yeah, I totally get that. I just read the Alchemist for the first time….you were busy pursuing your Personal Legend. Exciting to see how it has unfolded. And it’s right in line with the theme of your blog, when you return to it. 🙂

        One thing you might consider in the future when you have time, is to write some evergreen posts or keep a list of trusted writers that can guest and that way you can auto schedule content while you’re up to your eyeballs in something else. This keeps your audience engaged…but also creates some excitement of “there’s something going on…” (and we’re waiting for the big reveal).

        Just a thought on managing the site, if you wanted to do something like that.

      • I hear you on that one Benny! That’s one thing I love about your blog though: it’s about real life. And sometimes DOING THINGS gets in the way of writing about doing things :).

        I’ve been in the same boat lately, which is good! hah.

        • What’s up Deacon! I knew that if I was going all-in on tshirts I had to sacrifice something. It was the blog even though I wish I didn’t have to, but by doing that, I’d have some great news to share when I was ready to blog again. 🙂

  • FELICIA Rodrigues

    Thank you Benny you just gave me a confirmation to a prayer that I sent out. I have been working on an inspirational t-shirt line and I really needed confirmation in a way that I should move forward, and here you are in my email today! I thank you for all your inspiring information that you share because I have been in a miserable job situation wanting an out and I believe I may have just found it!

    • @felicia_rodrigues:disqus You’re welcome! Hope you can find buyers for your shirt! If not, then don’t give up. Remember it took me 21 shirts before I made money on one. 🙂

  • Wow! This is awesome, Benny. I had no idea you were up to this but I see it’s paying off. I love reading success stories like this when they happen to really good people. You deserve all the success you have and will continue to have. Well done, my friend..

    • @disqus_pkex5GCvsJ:disqus Thank you my friend! I wasn’t ready to pull back the curtains quite yet. Just been so focused on it, but really wanted to finally share it to inspire others hopefully.

  • Marcus

    Hi Benny. Congrats on your success. You are a big inspiration to all.

    Have been playing with teespring also but not much success yet. A few tipped campaigns but nothing extra special. Just wondering when you set up your facebook ads for your campaigns – do you set custom audiences via scraping? Or you just drill down to your niche with the category features in facebook itself?

    • Hey Marcus. No I don’t scrape anymore because it’s against FB’s TOS. You could be banned for that. So I don’t do it anymore. I was when I first started and it was allowed but haven’t for many months.

      I just use FB interests, job titles, education, and the demographics to really narrow down the audience. Audience insights is a great tool to help with that.

  • Pete

    Really inspiring stuff Benny thanks for sharing! Any advice for someone selling a service rather than product on Facebook?

    • I’d also love to know that. Great question!

    • Hey Pete, Great question. Unfortunately I don’t have much experience or knowledge selling a service. I’m sorry Pete!

      • Pete

        Thanks for the reply Benny and wish you much much more success in the future. Enjoying your blog and podcast

  • This post was a big surprise!! Huge congratulations for your persistence and mastering another skill. Your commitment to focus on one thing at a time is very inspiring!

    • Thank you so much! Having laser focus on one thing made a huge difference. It didn’t distract me or spread my attention too thin.

  • Michael Philips

    Stunning success Benny! I applaud your hard work and your generosity for sharing the ins and outs with us. What would be your advice to someone starting Teespring regarding ad budget? Looks like avg of around $8500 monthly for ads on your journey, would one need such a high budget to succeed? Is a lot of that ad total money that you reinvested from profit? Just asking for the low budget starters like myself.

    • @disqus_EVotkgxgzN:disqus Thank you so much! I’d say start out small. I was starting out spending $10 a day. Then if I was running two campaigns spending $20 a day. I only was spending a lot on ads because I was making a huge ROI. If I looked at my sales and I was losing money or just breaking even, I wouldn’t have spent that much on ads. But I saw that if i spent more money I would make more money.

      I couldn’t be scared if a campaign was doing well. I understood that it takes money to make money. So when I had a hot design and a buying audience, I’d spend more on the ads.

      Yes I’d take that profit and put in back in to make even more money.

      You can start off with a low budget, but increase your budget when you’re seeing great sales.

      Hope that answers if your question. If not, or if you have more feel free to ask here!

      • Michael Philips

        Thank you Benny, most definitely answers my question. I applaud you again for taking the time and energy to share your journey with us all !

        • My pleasure! I just hope someone reads this and thinks, “If Benny can do it, then I can too.” Not necessarily in selling shirts but doing anything.

  • Agus Merket

    Salut, je tiens à vous dire que votre opinion de ce thème est vraiment intéressante, et je souhaite vous remercier pour cet article riche en informations. En tout cas, je repasserai certainement plus tard Et si vous envisagez de voir mon site, n’hésitez pas. A très bientôt et longue vie à cette page
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  • David Damron

    As always….inspiring Benny!

    The numbers are the eye openers but the “meat and potatoes” is that you just did the work, learned some, then did more work, then repeat. That is where many of us fail to reach potential.

    Great job bud!

    David Damron

  • Great post Benny! How about a podcast going over everything you did leading up to this point?

    • Thanks for reading Bob! Do you mean Teespring specific? How I got started, what I’ve learnt, etc or something else?

      • Exactly! Sorry I should have been more specific 🙁

        • Hey Bob! Thanks for asking. I’m releasing a podcast episode related to it this week, but it won’t be step by step specific on how to get started with Teespring. The reason being is that there’s just so much to cover and not enough time. Even in just one hour that would just be the tip of the ice berg. but I do talk about it and share lessons I’ve learned in the podcast.

  • Steven Mon

    Not giving up after 21 failures–that is true perseverance. Most people who have given up long before that — including me. But it shows you what you can accomplish if you keep at it, keep thinking about it, keep attacking the problem and looking for solutions.

    • Thanks! The old me would have quit a long time before that. But this business wouldn’t let me quit. When I was tempted, it would pull me right back in.

  • Good stuff man. But, from what I understand about facebook ads, aren’t you just advertising to friends of your fans? So, you have to have a decent amount of fans built up first, right?

    • Facebook collects a lot of data from people as we all know. So that data is available to advertisers. For many of my shirts, I had zero fans. I started from nothing. I just chose who I wanted to target. If I wanted to target women 45-54 that love French Bulldogs, are married, college graduate, and with an income of over $100K a year, I could because of the data FB has collected. So no i’m not just targeting fans of my fan page (I had none to being with) nor targeting people I even know.

      Hope that makes sense.

      • Oh okay. Gotcha. The only thing I’d ever done in the past is boost posts from fan pages – so that was me oversimplifying things I guess. Yeah, I looked into a bit more since I posted here yesterday – there’s a lot more you can do with FB ads then just that.

        On another note, Taiwan is an awesome place. I can’t wait to go back there.

        • FB is a monster when it comes to the data they have. That’s their business. Advertising dollars is their money maker so they want people to advertise there. The better results advertisers get on Facebook, the more they’ll keep spending.

          When were you in Taiwan? For what? Parents from there?

          • I was there for about a year, just left in May. I was travelling, and studying a bit of Mandarin.

  • Well done! you are a successed man dude. and thanks for sharing your experience with us. I have a online business that is what should I do if I want to be a gainer?

    • To be honest, I looked at your website and not sure how to make it better or market it. It seems to be a service based business and I don’t have experience in that.

      • Oh Benny my friend that’s enough, afterall you spend your valuable time for me. But It’s my request that if you get any better idea ever please suggest me that and also if you need my help then ask me please.

  • Wow, this is over the top! Thanks for sharing, Benny.

  • Benny, you’ve been an inspiration for years, and this just solidifies it. Love seeing you bust through with all your hard work. Way to go, man!

    • Thanks so much Tom! And congrats on the new baby!

  • Tommy Willer

    Benny, you did Great and very Inspiration. You are right, we all need immerse ourself in what we are doing for our life. However, winter is comming, is the Teespring business still profitable as usual?

    • Still doing well. I still see sellers doing well too. Plus winter is coming so that means people are looking to buy sweatshirts and hoodies. So I expect sales to remain strong.

  • Congrats — I’d feel weird, though, giving so much money to Facebook. It’s almost as though a third of your work is for them. Granted, I sell my e-books through Amazon, and they also take a 1/3 cut, but still, it sucks that so much online income has to be filtered through these tech giants. Almost like a tax….

    • I know what you’re saying, but w/o Facebook I would not have been able to make this much in profit. I only increased my ad spend when I knew my ROI was high. When it wasn’t high, I’d lower my ad spend. So I wasn’t spending money on Facebook without specific reasons. I used to make apps and Apple took a 30% cut. Some hated it but I didn’t mind because w/o their huge platform, I wouldn’t be able to make money from my apps.

    • Both the cynic and investor in me want to say “if you want the money back that you’re paying to Facebook, then buy their stock”.

      If just one person is spending $50,000 on Facebook adds in 9 months, then imagine the potential as the self-driven online economy explodes. Rent out your house with Airbnb, drive for Uber, even make meals for people (forget the app for that). Point being, individualism is ready to take off due to the combo of companies like Teespring, 3-D printing, cheap, accessible targeted ads, etc.

      Not only is there boundless opportunity for individuals to prosper in this new industry, but one can take those profits and invest them in the companies fostering and benefiting from this shift.

      Look at the market cap stock value of Google versus Facebook, and you’ll see the potential in Facebook’s future. Facebook’s data frankly has more value than Google’s since they can combine Big Data analysis regarding your peer groups, their likes and interests, what groups make impulse buys in what product categories, they know your family, how frequently you communicate to various peers and relatives, and what’s best AND THIS IS REALLY IMPORTANT many people gladly share where they’ve visited, eaten, favorite books, shows, movies, religion, birthplace, and favorite vehicles, companies, sports, etc.

      Why is that extra IMPORTANT? In terms of psychology, people who frequently feel the urge to express where they went and what they like are ALSO more likely to purchase something that allows them to express themselves (and then they’ll likely advertise it for free for you as they go about expressing themselves). Simply knowing how often someone posts their location can yield great insight into if they’ll purchase WITHOUT EVEN KNOWING WHERE THEY WENT.

      Just my two cents…

  • I’m slowly, but surely, learning more and more on how to use Teespring, but the question I have is this: Do you have any good resources on where to learn to craft effective FB ads? I’ve never used their ads so it’s all new to me and any help would be appreciated. Thanks Benny!

    • Did you go through any courses? Typically they’ll cover how to create FB ads. Yeah there is a learning curve on how to use it. Check out the videos Teespring put out no only on ads but the whole process

      And search Google and Youtube. Just type in something like “Teespring Facebook Ads”. I’m sure there are people who have written more about it.

  • Hey Benny, long time no speak. I thought I’d check back to see what you are up to. This is amazing!

    It’s funny I read this post and then I was at a family gathering and my brother-in-law was telling me about these funny T-Shirts he kept seeing on Facebook (he’s a medical technician) – yep they were Teespring…

    I’m hoping you can apply the methods you learn here to other products and services that are more sustainable over the long term…but I’m sure you’re already doing that.

    Glad you’re doing well and being rewarded for action.



    • Hey Chris! Great to hear from you! That is funny your brother was talking about seeing ads for tshirts. I think medical technicians are avid buyers. Yes I believe what I’m learning here can be used for something else in the future.

      Hope all is well!

  • Hi Friend, Please to see your post as well as experience. Could you please give me an idea as how can I do marketing for my graphic design

  • RH

    Great timing! I’m smack in the middle of creating an online shirt shop now.

  • Patricia Weber

    We have a similar business. We’re doing alright. We are doing around 20 shirts a month but would like to increase our market. We use Facebook ads and Twitter ads. It’s so frustrating. It’s just like you said in your blog, you think it’s a great design then it tanks. Do you have any suggestions?

    • You won Teegravy is what you’re saying?

  • Nathan Malloy

    I have one question. Did you create a Facebook page and post your designs on it and then pay to promote it or did you just post your designs on your own personal Facebook page?

    • @nathanmalloy:disqus I don’t do it on my own personal page unless I made a shirt and knew I had friend who were related to the same interest. If I love eating pizza and made a shirt for it and I had a lot of friends who I know do, I”d share it on my personal page.

      But 99.99% of the time I create a Facebook page and post it there then ran ads to it.

      • Nathan Malloy

        Would you create one facebook page for each shirt or just for all your shirts. Also once you create your page, how do you get your popularity.(do you promote your page or boost your posts.)

        • You could create a page for each shirt. Or if you’re not sure of a shirt and you’re kinda just testing you could run it from a general fan page. I have one that I’ve sold many shirts from. Just a page that’s called something like “Awesome tees” or something generic. The biggest selling campaign I know of, the Pi shirt, was sold on a generic page cause the seller was unsure if it would even have buyers. Ended up selling over 20,000.

          To get people to see your page run ads to your posts.

      • SunShine

        Isn’t it against Facebook policies to post a link to your Teespring campaign from your personal page? I’d hate to have my FB page disabled. But the thought is crossing my mind for a fund-raising teeshirt that I’ve already tested and have 20 people ready to buy.

        • Absolutely not! Go ahead and post your TS campaign in in your status update to let all your friends know.

          • SunShine

            I know it’s OK to do if one first does an ad and the results include friends who share it but I’m sensitive to using personal page for anything that smells like business — because after a couple of weeks of finally setting up a business page (web dev and marketing of all things!), FB has disabled my business page from advertising for, they wrote, violation of trust policy. I had no idea what I did. I finally suspected the cause was a newpaper article link that I shared. It talked about how organic likes were down / posts to likes not reaching those who liked / and to use boosts and promotes instead. Never in my wildest dreams did I think that was something FB would jump on. (cynthia freyer and associates –> feel free to take a look ) but jump they did. I also own two other businesses, both sole proprietorships. I’ve been trying to figure out if there’s any way to restore my ad account and if my two other businesses will also never be able to advertise on FB because they are linked, of couse, to my personal account. You know anyone that knows anything about this topic?

            And you are absolutely, positively sure I can post on my personal page without more foot stomping by them? (sorry, so jumpy now!)

            Really stinks big time.

          • FB is weird sometimes. I’ve had ads disallowed for reasons that made no sense. Every sellers experiences this.

            I’ve seen so many people post TS links in their personal page. So many. I never for once thought that would be an issue. And I’ve never heard anyone mention that FB banned them or punished them for doing so.

          • SunShine

            TY. Do you know anyone that has had their ad account disabled?

          • Yes and it’s cause they keep running ads that are against FB’s rules.

          • SunShine

            I can understand the penalty for affiliate ads, porn, plain ‘ole stupidity, use of their or others’ trademarks and so much more. There is truly a lot of “dumb” out there.

            But they must be **very** sensitive as my boost was only of a newspaper article on Facebook advertising — the importance of it over reliance upon likes.

            After the fact, I believe my error was not realizing that they did not want people being reminded of the lack of reach occurring from likes.

            Hard for me to swallow that my account has been disabled. Do you know if any of these people’s accounts have been successfully restored?

            I’m coming to grips with never being able to advertise again on Facebook. It’s rather embarrassing, to say the least.

  • Online is really something. This is the most advanced platform there is today.


    Peter Dranitsin

  • Steve Goerger

    Benny, you say here you just made designs in photoshop – has this remained the case for your designs, still? I am wondering if just a transparent PNG save and upload is really “good enough” for some basic designs….have you found that to be the case for your designs?

    PS This is inspiring stuff, thanks Benny!

    • Correct! I still do some of my own designs in Photoshop when I don’t have a designer do it for me. Yep transparent PNG is good enough for me and I’ve done over six figures cause of it. 🙂

  • Craig

    Benny thank you for the inspiration, your story is so much believable than most blogs out there trying so hard to make money out of the ignorant masses. I am just starting my own campaigns and i have learnt enough so far to get me started so its game on for me. I haven’t sold a single item but i already have one design which i haven’t promoted as yet, i am planning to, soon.

    • Thank you Craig! Best of luck on your campaigns.

  • Gerard Hill

    Great job Benny, and congrats on making 100k

  • Christina Knisley

    Great blog. How many campaigns do you have going at one time? Also, how long do you usually run them for?

    • Number of campaigns just depends. Sometimes it’s a few. Sometimes it’s 20. Always 7-10 days. No longer than that.

    • How many campaigns varies. I run them for 7-10 days.

  • RyMig

    Hey Benny, I tried this but FB said that they don’t promote the link I wrote (ie Teespring link)…is this a new thing?

    • nope. you should be able to promote a Teespring link.

    • No. Maybe whatever you were advertising was against their policy. But the Teespring link is fine.

  • Dutella

    HI Benny, I’ve been following your method. Would you be kind enough to share what kind of advertising you used on FB? Do you use conversion pixels, etc.? I’ve been trying everything from Website Clicks, to Boost Post to Website Conversions, but nothing’s working out yet. But then again, I’ve not done 22 campaigns yet 🙂 (7 so far). Thanks in advance!

    • To start out I’ll do a PPE ad or website clicks ad. Mainly PPE to start though but often I’ll test with website clicks. I do use conversion pixels for sure.

  • Wendy

    Can I ask what is your facebook page that you advertise your T shirts from? I don’t see any links to it.Thanks and continue success.

    • I have many Facebook pages that I advertise from. They are in a variety of niches.

  • Jen Gresham

    Benny, I’m so happy for you!!! As if your app wasn’t success enough! LOL. What a terrific story. What I really love about it is the *passion* you felt for making T-shirts. I don’t think most people would have hung in there long enough if not for that. Congrats, my friend!

    • Thank you Jen! Yes I enjoyed the process despite not seeing success early on. That really helped me to keep going and not give up.

  • Rudy Putra Soekamti
  • RezzyG

    “If you want to learn, there is a course I’d recommend that will help you get started which I’ll share at the end. It’s the best I’ve seen currently.”

    Ummm. Is the course mentioned in your article. Did I miss it?

    • Sorry about that! Just forgot to remove that. I was recommending a course before but now I’m about to release my own course.

      • RezzyG

        Cool! Looking forward to it. When will it be available and how much will it cost?

        • I’m working getting it ready. Likely in the next 2-4 weeks. I’m thinking $197 as the price but not finalized yet.

          • RezzyG

            Will it be on udemy?

          • No it’ll be self hosted

  • This is a great article. You can also get your custom t-shirts printing done at T-shirts starting at $7.99 ea UNLIMITED COLORS in your artwork. NO MINIMUM ORDERS.

  • Dan Henry

    Hey Benny! I’m with and I thought I would let you know we actually offer free design for all our sellers. I know you love Teespring, but would you consider giving us a try and see what you think?

  • You mean goal in terms of campaign? If so the goal should be 3 cause that’s the minimum to print a campaign.

  • John Adams

    Hi; I’m want to join your teespring academy, when will it open?

  • Richard Strauss

    Benny, i like the Shawshank redemption quote on the shirt you are selling. Any ramifications for using quotes from movies or is that not something that is usually copywritten?

    • I’ve seen lots of quotes on t-shirts being sold and haven’t heard of an issue. The only issue would be using an character from a movie. However there are some companies that allow that. Teespring is the most strict when it comes to that. They crack down on people infringing on intellectual property more than other shirt companies.

  • Pretty amazing results! I’ve been trying FB ads this past few days but already had 3 of my FB ads account banned. (good thing its only the ads account and not the whole account). I really don’t know how they keep on banning me. I can’t even complete a one whole day. 🙁 Any tips would be great. Thank you

    • Keep banning you? Are you running ads against their TOS? Try and switch to a business account. That might help.

    • It’s nothing you do. Facebook are just assholes. Try to look for something different such as Pintrist ads.

  • Emily Campbell

    The fact that you became obsessed with the whole concept was the real backbone for your sucess

    • Thank you and it’s so true.

    • Exactly. Without it, I wouldn’t have been successful.

  • Laura

    very helpful article, Benny! Where can we see your t-shirt designs?

    • Thanks for reading! Currently I don’t have them up in a store. They’re different shirts spread out to different niches. So they aren’t all in one place.

  • Kate McDonald

    Such a helpful article!! I just took a 6-week corse at that gave me a ton of these tips but also more detail on suppliers, vendors, fulfillment platforms. Dan Caldwell teaches it, anyone whose serious about a t-shit company should check it out! (

  • Yossi Ar

    Benny, if you sell the course and invite many people to sell the same item the same way, how much opportunity is still left over?

    • No no no. I don’t teach people to see to the same audiences. I just teach how to do it. It’s like fishing. I teach you how to fish, but it’s up to you to go find the fishing spot.

      • Benny, any chance you can share the t-shirt that resulted in $12k in May for you? Or is that something you would not share for competitive reasons?

        • I’d rather not share it for competitive reasons. It’s out there and people have copied it but I’d rather not say what it was. As a seller, you’ll totally understand about protecting your designs. 🙂

    • I don’t teach people exactly which audiences to sell to. I teach them how to sell. then it’s up to them to come up with an idea, a design, and sell to them.

  • Talking Monkey

    Great piece. My brother and I started a page 6 months ago. Just over 80,000 warm likes right now. Global niche audience. I’ll let u know how shirt sales go.

    • that’s awesome! Definitely sell a shirt to that audience.

      • Talking Monkey

        Is there a magic number for shirt prices? We have a great design on premium shirt but sales are really slow.

        $24.95 American. Plus shipping, is that too much? 150,000 likes and counting and are lucky if we sell 1 shirt a day. What kind of profit are looking to make per shirt ? 5$? 10$?

        Thanks Benny

        • I don’t think there is a magic number. However don’t price too low. Low price and customers will think it’s a cheap product. 24.95 is a reasonable price. I’d say no lower than 19.95. So set a price between there depending on your audience.

  • Benny, are you using teespring for all of your shirts? And you said you’re doing this without a store front? Just through teespring? Can you share any examples of a past design you did? Or what niches you’ve had success with? Which ones you got no traction in? Have always been intrigued with t-shirts, as a car guy. But copyright and intellectual property infringement has always prevented me from pursuing my ideas.

    • Yes I just use Teespring and another similar company to sell. For some niches I have a store, which you can create in Teespring and I’ll send traffic to my store. I can’t share what niches I’ve had success. You can do research and figure out what some profitable niches are. I can share that niches like for gun owners I have had no success in. Well for cars you can make shirts for car enthusiasts without using a trademark or a logo. Just gotta get creative.

  • Well, just launched 5 campaigns in two days… we’ll see how quickly I can fail 22 times. 🙂

  • Mesh Eady

    perfect timing as i try to figure out what my 2nd source of income will be. Ive sold tees in the past (before social media) and did well. i feel this time around ill do great. Where can i learn more about the tee academy elite (before i sign up)

  • Krystle Peralta

    hi benny! you’re awesome! I hope we can do that with our shirt biz as well. We’re trying to sell sports shirts mostly for USC at the moment. I never thought it would be this hard T.T. Thanks for sharing this with us! You rock!

    • You’re welcome! Just keep in mind that USC is trademarked so some printing companies, like Teespring, won’t allow you to sell it unless you get a licensing deal from USC.

      • Rachel Woodall

        Can you create your own image of someone, say a presidential candidate, and sell it on Teespring or do you have to have the persons approval? Ex: Trumpy cat t-shirt

        • Trevor Heaton

          I’m running a trump shirt campaign. Thought they would sell like crazy and haven’t sold any yet.

          • Think about this…how long has Trump been running for president now? Months? How many shirts do you think have been created for Trump supporters? How many are being advertised? Hundreds are available. It’s not just you.

        • I don’t think you can use their image. You could make a cat look like trump and probably do that but I’m not 100% sure.

      • Sergio Rodriguez

        Hi Benny, I’m very interested in creating a t-shirt business. Could you please tell me where I can get your course? Thanks.

  • Robert L. Sneed

    I’m actually a great graphic designer. I usually work Illustrator and Photoshop for any of those needing a design. Just send me a drawing and we can go from there.
    I also don’t charge hourly rates or anything like that AND I’ll post the design with the link on my website and blog.

  • David Murray

    Woow that’s what I Call persistency. It kind of help us realize that success is a long road to go. I started a business selling stuff online and found out a website that gives us the tools to sell faster. Check out and check the part where you can add a youtube video when selling online. Hope you’re successfull when doing this.

  • Denis Smith

    Thanks, will implement some tips.

  • Darius

    You’re an inspiration, Benny. Way to make a great example. This part is right on:

    “By at least trying, I would know if I liked this or not. Once I began, I found that I really liked this. If I didn’t like it, then I’d move on. At least I wouldn’t keep thinking if I wanted to try it.”

    I’m going to do that for acting. I already am going to take a class, but it reminded me that it’s okay to try it and get a taste of it. It doesn’t mean my life has to be acting.

    Man, now to check out your shirts Lol

  • Mr Clau

    Thank you so much, Benny!

  • Robiul Hasan

    Oh it’s very loving and amazing post.I learn someting new.Thanks admin yiu are grateful.

  • Great article Ben. If anybody needs a great screenprinter, we would love to be a resource to you. You can email us for a quote at We love to work with start ups and fully understand helping people get off the ground to grow their business. i.e.. Hassle Free and Headache Free for you. It’s all about relationships.

  • Reaz

    Yea.. Very good post.. Teespering is one of the great way to make huge profit.
    I’m providing one attractive looking T-Shirt design for only $5.
    Buy now:

  • Ryan Dolan

    Benny have you ever set up shop at a convention or festival to sell shirts. I was thinking of using shopify with printaura as a drop ship. My question to you is, are the profit margins going to be to slim for this approach.

  • Sergio Rodriguez

    Hi Benny, I’d like to sign up. Where can I get your course?

  • Tal Regev

    Hi Benny, great post, thanks. Can you direct me to FB groups about selling T-shirts online? I want to start read more about it.
    And another question: most of the places that print the shirts sell it for 12.00-16.00$.
    So after with the shipping and the cost for the store (Shopify for example), there is no much margin left… Did you search for less pricey printing places?
    Thank again

  • mike

    drop an email to my company we will even drop ship the shirts for you

  • Hello Benny really nice post, Teespring is doing a great job its a great income opportunity to earn from Tee Income .

  • Kevin FactSumo

    Thanks for the post. I’ll say you are definitely more disciplined than most people out there. I think I’m gonna create some tshirts this week.